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Friday, 31 October 2008

Affiliate Link Cloaking

Method #1: The first method is simple and uses a feature called "click tracking" that is standard with most popular autoresponders. Click tracking converts any link in your email to a tracking link - thus masking your affiliate links and tracking your clicks on each link.

This affiliate link: http://nickname.covertlink.hop.clickbank.net
Is converted to: http://clicks.aweber.com/z/ct/3XH0FJN3
The downside is, this method will only work in the emails you send through your autoreponder service.

Method #2: The second method is also simple to impliment and will work in emails and on web pages, blogs, or online ads. You can use a service like TinyURL.com to cloak your affiliate links and get a shorter URL.
This affiliate link: http://nickname.covertlink.hop.clickbank.net
Is converted to: http://tinyurl.com/385kxg

Email Marketing Tips to Help You Improve Your Campaign

Introduction
Permission based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and therefore, has revolutionized the way we do business. Backed by measurable results, studies show that email marketing is the marketing tool of choice for businesses looking to attract, retain and grow loyal customer bases. Businesses all around the world use email marketing to:

boost sales
generate leads
strengthen relationships
increase website traffic
build brand
As the popularity of permissio based email marketing grows, so does the volume of email in every consumer inbox. Are you doing everything you can to make sure that your emails are the ones that get opened, read and responded to?

You know your business best, but here are 50 tips to maximize permission-based email marketing success.

Email marketing is on the rise. As a fast, easy and affordable way to communicate, nothing else compares.

1 Today, eMarketer estimates there are 97 million active email users in the US over the age of 14.

2 Email has established itself as a normal part of daily life. A survey from NFO Interactive finds that 74 percent of email users say it's 'vital' to business.

3 According to the American Management Association, email has overtaken the telephone as the preferred method of communication among North Americans.

4 eMarketer reports that in 2000, twice as many emails were sent than traditional pieces of mail.

5 In 1999 email marketing was a $900 million industry with 400 billion emails sent. eMarketer estimates this will climb to $4.6 billion totaling 1.6 trillion emails.

6 Jupiter Communications estimates that while paper-based campaigns receive only 1 percent to 2 percent response rate on average; email campaigns can receive a response rate of 5 percent to 15 percent

7 While traditional direct mail typically costs between $1 and $2 per piece, email campaigns can cost as little as pennies per piece. (N.B. not every company drops prices with volume increase).

8 Forrester Research predicts that marketers in the US will have tripled their email marketing budgets.

9 Forrester Research found that campaigns sent using customer house lists achieve a 10 percent click-through rate - 2 percent of these click-throughs result in a purchase.

10 A study by PricewaterhouseCoopers found that more people go online for email than to do research. Seventy-five percent of executives say that email will be their primary source of business information.

11 Email gets results - fast. You should expect to get 90 percent of your email marketing results with 48 hours.

You could have the best message in the world, but without the right audience it means nothing.

12 Start with a permission-based list - build your own.

13 In exchange for contact information, offer your customers something of value - a newsletter, a free seminar, or more information about your products & services.

14 When gathering contact information, only gather the demographic information you really need - asking for unnecessary information annoys people and may discourage them from signing up.

15 Be sure to always include a way for people to unsubscribe in all your email campaigns. Unsolicited email or spam can be damaging to the reputation of your business.

16 Manage your contact lists so you can respond quickly and efficiently to requests for more information or requests to unsubscribe.

17 Since email addresses can change frequently, maintain the integrity of your email list by carefully tracking the number of bounce-backs or undeliverable emails after every campaign.

18 Be sure you have a clear and concise privacy policy that details how you will treat your customers' personal contact information and include a link to your privacy policy in every email you send out.

19 Respect the terms of your privacy policy and never breach your customers' trust.

An interesting message that offers value to the reader is critical to the success of any email campaign.

20 See what others are doing. Take a few minutes and sign up for email newsletters from competitors - choose a few on your favorite hobby or interest too.

21 Once you are receiving online newsletters from other companies, pay attention to what makes you open some and what makes you delete others without reading.

22 Before you craft the right message, develop a marketing strategy that addresses goals and objectives.

23 Use email marketing to accomplish what email does best - increase revenue, generate leads, strengthen customer relationships, increase Website traffic and build brand awareness.

24 Get the length right. A good rule of thumb is the more frequently you send campaigns, the shorter they should be. People will happily open a short "Tip of the Day", but almost no one wants to get something longer than that every single day.

25 Keep the message personal and casual. Think like a customer and write in a conversational tone - people crave a little humanity behind the corporate mask.

26 People respond best to messages that are written by one particular individual at a company who they can get to know over time - it's part of building relationships.

27 Personalize the 'From' part of your email and be clear who the email is from.

28 Avoid using 'FREE' in your subject line since it has been abused by spam marketers and arouses suspicion.

29 Be honest in your subject line and reflect what's inside. State a clear benefit that motivates the recipient to open the message. The messages that get opened will be those that seem relevant and offer value.

30 Choose a subject line that captures immediate interest and makes people want to read more. For example, avoid vague subject lines like "Our September Newsletter." Instead, say something that engages your readers' attention with an interesting topic or headline from the newsletter, such as "Best Practices for Email Marketing" or "Inside: Exclusive Interview with Tiger Woods!"

31 Use your subject line to encourage forwarding. The Association for Interactive Marketing (AIM) always adds "Pls. Forward" to the ends of their newsletter subject lines and they report it's more than doubled their circulation!

32 Personalize each message and watch response rates climb. At the very minimum, always include the recipient's name.

33 Customize your messages to appeal to customer interests and hobbies. Ask your customers what they want to hear about from you - news about product improvements, special offers, new services, etc.

Choose the Right Format
Once you've got a compelling message, you need to present it to your customers in the most effective way possible.

34 HTML and Rich media messages that include audio, video and animation generate high response rates, however it's still important to always have a plain text version for those recipients that prefer text or can only receive text.

35 Unless your newsletter is unusually long, recipients will probably try to read it on their screens. Your job is to make this as easy as possible for them.

36 Always include a table of contents up-front so people can scroll quickly and easily to the section of their choice.

37 Usability studies show that most people won't look beyond the first screen of information if there's not something immediately interesting to them. Give them a reason to scroll down!

38 Use bullet points and lots of white space for plain text messages.

39 Minimize the use of ALL CAPS and italics as they are much harder to read on screen.

40 To make it easy for readers to scan your message, keep columns of copy narrow.

41 Test your messages through a number of email accounts to ensure they look good through all mainstream email clients.

42 Consider writing your message in the same format that it will appear in on your customers' screens so that you can preview exactly what they will see. For text-based emails this means setting your word processor to a 10 point Courier type going 60 characters (five inches) across.

Look for measure results
The ability to measure your email marketing efforts is powerful. It allows you to thoroughly understand what works and what doesn't so that you can maximize the effectiveness of each and every campaign.

43 Gathering results through trackable links and having access to real-time reports will help you understand what works and what doesn't.

44 Test using different subject lines, copy, offers, creative designs and more. Use real-time results to see which get the best response rates.

45 When running a series of email campaigns, refine your message as quickly as possible once you understand the results of your first campaign.

46 To fully understand the strengths and weaknesses of an email campaign, look for an email marketing solution that offers real-time reporting features that address more than just who opened your message.

47 To save valuable time, choose email marketing software that automatically manages and tracks results so that you don't have to manually sort and calculate through hundreds or thousands of responses.

48 If you need fast results, choose email marketing software that gets your message out quickly - some can launch in as quickly as one hour!

49 Research by Jupiter Communications report email response rates to average between 5 percent and 15 percent. This compares to banner advertising that averages below 1 percent and paper-based direct marketing at 1 percent to 2 percent.

50 Above all, take the time to understand email as a marketing medium. Always analyze your results and think about innovative strategies to get new customers and keep existing customers.

Beating Adowrds summary of the core!

1, in front of keywords plus "purchase", "buy"

2, misuse of words together

3, singular and plural

CTR: click through rate: the number of clicks / impressions

4, key phrases and the title of AD more closely linked, GG CTR, the higher scores

5, marked in advertising prices, filtering those who do not buy

6, specifically to the page content and advertising content of the degree of contact

7, the daily budget is too low, GG may not match your ad

8, [keyword]: exact match

-keyword: Negative Keywords

9, related sales

A, third-party recommendation

B, a negative headline

C, the relevant picture

D, product comparison

review: product reviews

Certificate, the customer advisory services, product quality, product prices, the main characteristics of

Page brief, less than 150 words

The purchase of the reasons cited: the benefits of buying and not buying the pros and cons

Affiliate Intelligence Tool

Web site: http://www.affspy.com/

Enter "insurance", or "loan", or "car"

Corresponding to the emergence of the offer, you can see the landing page for each offer

As well as its own network

Monday, 27 October 2008

Google guess on the basis of the anti-cheating

1] CTR = clicks / total number of the browser.
CTR is a fraud clicks to determine whether any of the key ways we can imagine a Web site advertising the hits more than 10% of what it will mean.
# of click / # of viewed

2] Click on the coverage / independence ip, in the distribution if there is; of a single ip (click / view) = click coverage beyond the 3-fold margin of error of the system, there would be suspected of cheating.
For example, 129.119.200.1 from the user's browsing 16 pages, click on the ads 4, and the entire advertising hits "from the [1] in the calculation of the" 5%, calculated:% 5 x 16 ~ = 1, the variance for sqrt (1) = 1, click coverage = 4 / 4 = 1, according to the Gaussian distribution mathematically, the probability is less than one ten thousandth.
ratio vs ip distribution nd

3] hits' click 'coverage / ip / Time
According to the hits of the time series analysis, if at a certain time period on a clear peak, it will be that there is a potential click fraud possible.
ratio vs time o

4] page load time and ad clicks of the time difference, as well as every time difference between the two click sequence analysis of the fish you irresolute nuclear o?
[Page load time and the time difference click advertising] is a Poisson distribution possion distribution, and each click between the two is also the time difference should be a possion distribution, if the second time in mind that more than 25 seconds, then basically a Gaussian shape.
[time of loading - time of click] distribution vs possion 4 $
[time difference of two clicks] distribution vs possion / gaussion
Jihui999.cn reproduced from the content of this reference, please!
5] for proxy
Ip change for clicks can be said that in the past, is the most difficult to resolve the most difficult to find ways to cheat, people probably alexa for the boost on most of the use of proxy for the false-click method, but through here as long as the reverse of the Board of Audit and Inspection ip source is to bring There are features of the proxy server can see.
reverse proxy check

6] for the analysis of http_agent
http_agent / hours of time series analysis of peak need to review more than 3 variance

7] of the http_referral for analysis
referral / hours of time series analysis of peak need to review more than 3 variance

8] on the overall results have a very useful volume:
All the user's effective CPM of the mean / ip independence
This will be able to find a more direct spam clicking the computer running and be blocked.

Google AdSense Optimization of high-level skills

We have to optimize your AdSense introduced the basic skills in the hope that these techniques to help you optimize the increased advertising revenue. You may ask, in accordance with these skills to set the location of the ad, color and form, what else can help me to continue to improve the advertising revenue it? Yes. Now we can introduce you to help you further enhance the high-level advertising revenue optimization techniques.

1. Institute of use, "the first ad unit."
In the fourth part of the basic skills that we teach you to use custom channels to track the effectiveness of advertising units, and under the effect of advertising on the ad unit to adjust. Well aware of the effect of each ad unit, how to adjust it? Now we introduce you to a very effective technique to adjust: the best ad unit is set to page HTML code in the first ad unit.

According to our ad auction system, the front page of the ad unit is always the first to show the highest bidding ads. At the same time, if not enough ads to display on your site, the first ad unit will be made available first to display ads. To ensure the most effective ad unit is the first ad unit that allows the highest bidding ads to display ads in the best position to maximize your ad revenue. Please refer to the specific: http://adsense.googlechinablog.com/2007/09/blog-post_21.html.

2. Replace the ads on a regular basis to overcome the visual fatigue.
And then set up the perfect ad, a long-time users and also because the visual fatigue is getting more and more advertising to turn a blind eye. Some publishers may also have first-hand experience, beginning when the ads hit rate is still very good, but after a certain period of time, the hits began a gradual decline. In view of this, we recommend the skills Ad on a regular basis is the location, format and do change color, to bring new experience to users and to avoid visual fatigue. Please refer to the specific: http://adsense.googlechinablog.com/2007/12/blog-post_21.html.

3. Application forms, tailored.
We provide a release for the very rich ad formats and sizes, but there are still publishers feedback on the ad size, we can not and he's completely match size website, in which case, the ad unit to fit small ad unit again The gap will affect the appearance, how this can be done? Do not worry, the use of HTML in the "form" attribute to the small ad units embedded in the table, we can help you achieve the ad unit with the fusion site. Please refer to the specific: http://adsense.googlechinablog.com/2007/12/blog-post_25.html.

If you advertise encountered in the above-mentioned cases, we may be used to introduce the corresponding high-level skills, I believe you can help further improve the advertising revenue.

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Use of foreign flows do search GOOGLE

Overall strength of the national economy, reflected not only in real life, but also on the network, GOOGLE click advertising in China's advertising unit, the unit price abroad is 1 / 15 or so, that is, pay the same labor abroad than in the 15 times higher domestic revenue. Therefore, the English-page ads do GOOGLE has become a high-end form of income. The so-called English-page ads, and content for the Web site is pure English, inside the GOOGLE ads are in English, English advertising the highest price 84 dollars, that is, each ad has been effective with the click of a station can produce 84 of the U.S. commission income . In general, 1000IP domestic traffic GOOGLE do the Chinese advertising revenue generated by clicks is 10 yuan, 1000IP the flow of foreign GOOGLE to do the ad in English, click on the income generated is about 150 yuan. There are regular station, making a stop in English, while the production of a third page, the temptation to point users to their ads on English stations, so as to create their own high commission, but the means of cheating can easily be found to GOOGLE, English because the station can not flow from China, which is operating head of the English stations a way to the most commonly used and is also likely to be the largest K a way, GOOGLE each of K account of a fall, is not in accordance with the geographical source of traffic for As is standard, but when a station is not in line with the flow of conventional sources, the account will be K's.
So, we need to use English GOOGLE stations to obtain the security and stability of the high-income, it is necessary to obtain the real flow of foreign countries, but for most of the network of friends do, their level of English is not to cross the border linking the English articles A problem, in order to galloped on the battlefield in English or a difficult point. On the Web, the blog of a Chinese or Chinese Web site, as long as the contents of the search engine has been included, then more or less always have some traffic from the search. Therefore, some station, will use the software acquisition volume collection of the blog network or forum, articles, and then to organize a Web site, and then a huge article, to obtain high capacity. Then the extension, if there is a huge number of articles in English, will certainly bring large flows of foreign search traffic. Here are a use of English and access to high-traffic blog:
1. To set up a multi-user blog in English, is automatically generated in HTML.
2. In the blog application on a blog, and then select the key word, and then translate the translation software, such as diabetes to do the keywords, then use translation software to translate the words into English, and then on the blog Keywords位置.
3.'s Domestic search diabetes articles, and then the article as a whole to use translation software to be translated into English.
4. In this blog click on the ads running GOOGLE ads.
5.'s Constant translation and add diabetes-related translated the article, do not have to control the accuracy of the translation, because search engines do not look at grammar, to see whether the statement is not fluent, identified only word keywords.
6. Constantly apply for a new blog, new keywords, and then use the same method put in. article.
7. To do something anti-link, waiting to be included in search engines.
The average per-thousand articles a day 400IP can produce the natural search traffic, with the increase in the number of articles, the flow is directly proportional to the increase in revenues is directly proportional to the increase in the flow of foreign 1000IP each can produce 150 yuan of income click. So this is a cumbersome and simple to use search for the source to create a way to obtain foreign flows one way. At the same time, foreign companies have seen the head of the Chinese market, the U.S. launched a Website, they set out to the current popular abroad as well as search keywords related to the search, master their own domain name, and then for each domain name corresponds to a station , To choose their own words, they help to fill up the content, content acquisition for the automatic software updates every day on a regular basis and the collection site. Each station every day about automatically search over 40IP about the general one-time option to 100 words, the needs of each site's domain name costs 7 dollars, the U.S. also need a Website fees, a total of 8 dollars, is 100 points U.S. 800, with an average daily traffic of about 4000IP is a day of income is 400 yuan.
This is the advantage of the many words of the human sea access to the flow of skills and tactics, in fact, we understand this principle, only a few people to do it, success is not just to think about whether or not the key is to see whether or not to do A.
1. GOOGLE ads automatically match
GOOGLE ads based on sites with content related ads automatically match the features to enable more targeted ads, GOOGLE big match:
(1). Language to match, if the page is Chinese, then Chinese matching ads if the page is in English, then match the English ads.
(2). Matching location, GOOGLE ad viewers will be based on geographical location, to match automatically display ads, because some advertisers are limiting ads region.
(3). Keywords Price match, GOOGLE site will be divided into three levels, first-class site for high-quality, the best words to match, at the same time matching the major high-priced keywords. The second site for middle-class, the general level of matching keywords. The third level for the garbage site, matching words to the major low-cost-based Key words. Web site has just begun running ads, the default medium for the match. So even if the page is set to the most expensive price, if not a high-quality Web sites, as is the high price does not match the words.
2. SEO
SEO (search engine optimization, referred to as seo): refers to the search engine to follow the principles Search, the site of the structure of language and text web site interaction between foreign and so little rational planning to deploy in order to improve the site's search engine in the performance of the search, and then Increased customer site visits and found that the possibility of such a process. Search engine optimization is a scientific development concept and methodology, along with its search engine and the development, but also promoted the search engines.
Above is the official explanation can be summarized in one sentence: SEO the purpose is to improve the site in search engine rankings.
3. Collection software
Acquisition software is able to auto-complete for a certain keywords or a Web site article automatically download the software, finishing, for example, some software acquisition, as long as the importation of certain keywords, then on its network to be able to come up with a lot of The contents of the relevant article. There are also software collection, as long as the input to the goal of collecting Web site, then automatically stops on this article to the local sorting. There are a number of forums, in itself automatically with the acquisition functions, such as BBSGOOD Forum on automatic acquisition feature that can automatically collected network to the article made their own forum.

$20 Per Day With Adsense

This method is still at early stages, but last 3 months its been making me $20-25 a day with almost no work. The method is bold because in the past many have tried it but failed because of one reason and that is people never knew how to exploit this whole system through Google itself.
Here is the layout of the system.
1. Overview
2. Create the Blog
3. Put up the articles
Bonus
Blackhat touches ---
Part 1
Before you start with the system, you have to know one thing, that this darn thing works and it works
like magic. I know many have tried to use it in the past but it has not worked out because every single
person tried the method on their domain. Whereas in my system you actually never ever start a domain
and you use Bloggers.com blogs and you will know why. It takes 5 minute to setup and at the end I will
tell you why we will be using Bloggers Blog and not our own domains.Further I will show you how to
get articles and bypass all the filters. There will be a blackhat method shared for 100% unique articles
and 2nd method that would just teach you how to get articles within minutes. At the end I will show
you, how these blogs make money and how to sell them for quick $150+ on sitepoint to make even
more.
Part 2
Creating the Blog
First and foremost, go to www.google.com and get yourself a NEW google account. I REPEAT new
google account do not use your main google account or one with lots of blogs in it, create a new one, it
takes around 2 minutes to get a Google account and another 2 minutes to setup a bloggers account.
When asked about your blog URL, make sure you come up with something sound and not crazy, check
at samples at the end to get an idea. Once you have your blog, make sure you select a super SIMPLE
template from the list not a fancy one. You will see why in a minute.
Head over to http://statcounter.com/ and create a statcounter account or if you already have one then
use that. I almost always use StatCounter to track visitors but you can use Google and I recommend
using Google Analytics if you are going to be selling this on sitepoint later on.Once you have it setup, make sure you go to settings and change the settings to display 1 post per page.
Also fill up the description section of the blog. Remember all of the blogs will be news blogs, basically
blogs will talk about what is happening around, that should give you an idea what to pick up as your
blog name and also what would be a good description for your blog based on that.
Part 3
Articles
Now comes the big thing, where to get the articles from, well this will be the easy part, because what
we want is traffic and quick traffic without wasting time on Directory Submission or Blog Submission
or some other stuff. The fastest way to get traffic to your blog is to put articles on topics that are hot in
the blogosphere and around the internet. Then you will not only get Google Bot activity over you blog
and crazy indexing but you will also get Traffic from Google like you have never seen it before.
Remember those days when people built blogs based on the Google Trends? Well it actually worked
and people actually did make tens and thousands of dollar, it still works but the primary issue is that
after certain hours google stop sending you traffic and puts up the actual source at number one spot.
What happens is that if you write about something that is searched a lot online at a given day, you will
get at least 500 uniques because almost everything hot out there gets millions of searches within hours
and each searches type different thing thus you get just a tiny bit of that traffic to your blog and i will
show you how to go to a whole new level and get even more traffic then what would a set and forget
kind of blog will get.
Now you know, that your blog is basically about latest news, anything hot out there will be on your
blog.But then it means if you want traffic you will have to put the article on your blog and you cannot
just go and copy paste it. Well actually you can, contrary to popular belief that duplicate content hurts,
let me tell you something INTERNET IS A DUPLICATE CONTENT ITSELF. CNET puts a review
about a gadget, then another popular gadget blog copies the same thing, then another blog copies of it
and then another blog does the same and its a chain reaction, so one blog copies all the others copy it,
not only these blogs are high ranking blogs but they also make money from it even though its just a
copy paste, further the net itself is a DUPE, search for "Home Decor" and you will get millions of
result and all of the sites are basically the same its just that one guy went a bit further and got lucky and
is dominating that niche. That being said, do not worry about duplicate content because I will show you
how to get around with it.
First of all, you must know what is hot in the news, remember we do not care about what is in the
news, we want to know what is hot news that is being searched a lot, like remember what happened at
the start of 2008? When there was this big news that prostitutes were making around $5000/hr, the
news was so hot that I had an exact copy of the article copied from CNN and I received over 8000
Uniques that day and tons next few days and made well over $100 just in adsense.
Now you know what is a hot news? Where to get these hot news? Well there are few places to get these
hot news, first of all,
Google Trends, that thing works trust me, it actually sends you a lot of traffic if you write on a topic
that is hot in trends on that given day. No matter what you will get traffic. But not everything in Google
Trends actually gets you traffic, most of the time some stuff in trends are just plain BS and gets you
nothing and is total waste of time. In order to see what is really working over Google trends is to give a quick check at these following websites.
http://www.drudgereport.com/
http://buzz.yahoo.com/
http://www.prweb.com
http://www.free-press-release.com/
Drudgereport basically lists all the latest news around that is hot, you can just copy their stuff and put it
in your blog. Yahoo Buzz is another great place, almost anything hot in buzz section is something to
blog about, because you will get tons and tons of traffic from all over the world. In a minute I will
teach you how to actually get passed the dupe filter anyways.
The 2 other places I have mentioned are Press Release websites, what is cool about these websites it
that, everything on frontpage are all hot, which means if you blog about them, you will get traffic and
traffic and traffic means cash from adsense. Thus the above mentioned Press Release sites are a good
place to get press releases as well.
Now how to bypass the dupe filter , very very easy, if you have 10-20 hours spare time to do the
research then do the following otherwise read what I have to say about it afterwards, anyways, if you
have time and I do mean 10-20 hours then you should head over to the following websites..
http://gizmodo.com/
http://www.cnet.com/
http://www.engadget.com/
Once you are on these websites, check out their daily posting, you will find that they are almost all
identical and the only difference is that, after the basic specification of each gadget these sites have
given 3-4 lines comment about the gadget and thats it, and mind you gizmod and engadget gets
millions of uniques a day. Now check out their posts and after that do some blog search over Google
blog search and then some other direct google search on their topics, you will soon realize that there are
tens and thousands of other blogs and websites that have copied their exact review and have only added
another 1-2 lines of their own rank and further you will realize that almost all of these websites have
good ranking and getting good traffic. Check their compete ranking, alexa ranking and google traffic,
they will give you an idea of their estimated traffic. In worst worst case blogs that copy their content
get around 5,000 uniques a month and from what I have seen with my ad placements you can earn as
much as $200 per 5000 uniques, do the math if you have multiple blogs on different topics of latest
news, like latest hot news blog on sports, or science or games or something else.
A good example of this kinda chain work is http://alltechnoblog.com/, if you check out this blog it is
EXACT copy paste, but this blogger has made one mistake, STUPID ad placement and further using
his own domain rather than bloggers.com blog you will know why Bloggers.com blog basically
ROCKS BIG TIME.
So what did you learn? Basically internet is a chain of websites that runs on same content and most are
basically dupe as well in a sense if you look at them. To make your copy paste material unique all you
have to do is add another 5-6 lines of your bullshit rant and it will bypass the filters.
Everytime you copy an article at the start of article put your own view about the article and WRITE
WHATEVER YOU WANT and I mean it, the more stupid the better, once you have 5-6 lines and then the article your post is unique almost 90% unique