Beating Adowrds summary of the core!

1, in front of keywords plus "purchase", "buy"

2, misuse of words together

3, singular and plural

CTR: click through rate: the number of clicks / impressions

4, key phrases and the title of AD more closely linked, GG CTR, the higher scores

5, marked in advertising prices, filtering those who do not buy

6, specifically to the page content and advertising content of the degree of contact

7, the daily budget is too low, GG may not match your ad

8, [keyword]: exact match

-keyword: Negative Keywords

9, related sales

A, third-party recommendation

B, a negative headline

C, the relevant picture

D, product comparison

review: product reviews

Certificate, the customer advisory services, product quality, product prices, the main characteristics of

Page brief, less than 150 words

The purchase of the reasons cited: the benefits of buying and not buying the pros and cons